This may sound like a "duh" statement, but the Internet is a big place. Like really big. Working on my capstone project has forced me to push the boundaries on your ordinary Google search. Google can provide you hundreds of thousands of search results, but there's millions more out there it doesn't get you. I was introduced to several databases that could provide help in my quest for knowledge and information. It's amazing to travel to the far corners of the Internet when someone provides you the tools to do so. Links that would have taken me hours to find on Google were right at my fingertips in minutes. Maybe it's weird that I get really excited when someone gives me a link to a cool new site, but information is key.
Search optimization is an extremely valuable skill to have these days. Those who know exactly how to phrase a search can find countless sources that other won't. Especially in the world of journalism, finding information in a timely manner is key. When deadlines reign, you can't waste 30 minutes trying to find this, that or the other. It could be the difference between you or the other guy getting the job. I spend several hours a day on the Internet, but if there's no roadmap then your lost. It's such a big place, you need to know how to get around. It's a lot harder than it seems.