Friday, August 28, 2009

Getting Started on the Capstone

So it's back to school for what should be my last semester in school. And the last semester means capstone. I'm excited about what's to come working with RJI Fellow Michael Skoler and fellow classmate Jacqueline Brixey. We're attempting to create a multimedia case study of new business models for journalism. Basically we're going to be analyzing business's and media that are succeeding financially and attempt to show how their models can be translated into journalism. It's going to involve a lot of business school type stuff which should be interesting. I don't have a lot of experience with business, but I think that'll be part of the fun. It'll be cool to learn a different side of journalism. So far I've been reading several case studies of company's like Facebook and LinkedIn. The hope is to complete a case study by the end of the semester and present it in front of a panel and at a workshop. I'm sure this project is going to test a lot of my abilities and probably my patience as well, but the challenge is intriguing. In addition to some reading, I've also gotten started looking in to a couple companies and trying to dig deep to find out what's making them successful. We shall see.